About
Strategic Communications Specialist & Visual Director
Sadiq Asyraf shapes how leaders, institutions and brands are seen. He works where strategy meets visual: political branding, image consulting and digital media built to reach the right audience and hold up under scrutiny.
From November 2022 to August 2025 he served at Malaysia's Prime Minister's Office as Visual Manager and Photographer to the Prime Minister. Set the visual standards for official channels and managed coverage of national and international engagements under strict protocol and security requirements. Before joining the office, he directed the visual strategy and political branding for Anwar Ibrahim's campaign in Malaysia's 15th General Election.
His judgement was formed in the newsroom. He has been commissioned by Agence France-Presse, Reuters, Associated Press and The Asahi Shimbun, and his work has appeared in TIME, The New York Times, The Wall Street Journal, National Geographic, CNN and BBC.
Today he leads Xposureman, the agency he founded in 2013, advising clients on image positioning, content strategy, media monitoring and sentiment analysis. He holds a Master of Arts in Media and Information Warfare Studies from Universiti Teknologi MARA and is pursuing a PhD in the same field.
Leica Camera Malaysia Ambassador since 2023.