Experience

Fifteen years across government, election campaigns, international newsrooms and brand work. The common thread is judgement: knowing which image, message and moment will shape public perception, and delivering it under pressure.

Leadership roles

Prime Minister's Office, Malaysia
Visual Manager & Photographer to the Prime Minister | 2022–2025

Set visual communications standards for official channels, ran selection, editing and release workflows for national and international engagements, and coordinated coverage with media, communications and protocol teams. Aligned every visual decision with strategic messaging and reputational risk. Before joining the office, he directed the visual strategy and political branding for Anwar Ibrahim's campaign in Malaysia's 15th General Election. Led photography, video and social media production on rapid-turnaround workflows, refining visual priorities in line with campaign messaging and audience sentiment.

Xposureman
Founder & Visual Director | 2013–present

Advises political figures, institutions and companies on image positioning and visual identity. Builds integrated communication strategies across photography, video, design and social media, and uses media monitoring and sentiment analysis to read audience response and flag emerging narratives.

Newsroom foundation

Petra News Group, Senior Visual Journalist | 2021–2022
Agence France-Presse (AFP), Stringer Photojournalist | 2017–2019
Reuters, Stringer Photojournalist | 2018
Associated Press (AP), Photojournalist | 2017–2018
The Asahi Shimbun, Visual Journalist | 2017

Work published by TIME, The New York Times, The Wall Street Journal, National Geographic, CNN, BBC, ESPN and Sky Sports.

Recognition

  • Leica Camera Malaysia Ambassador, 2023

  • Key Opinion Leader (Photography Campaign), Xiaomi Malaysia flagship launch campaigns, 2023–2025

  • Best Photographer, SUKMA Perak, 2018

  • First Prize, Open Category, Canon Photomarathon, 2018

Exhibitions

  • Never Forget: 2020–2022, solo exhibition organised by Leica Camera Malaysia, 2023

  • Pemulihan Pembaharuan, Fergana Arts and The Biddys, Publika, 2021

  • Bridging the Distance: Making Us Stronger, Publika, 2020

  • Rebirth of Origin, solo exhibition, Transit Gallery, KL Sentral, 2016

Speaking, training and juries

  • Speaker, Campus With A Conscience series, Sunway University, 2025

  • Speaker, Kinabalu Photo Fest Photojournalism Bootcamp, 2024

  • Lead, Xiaomi Malaysia Rediscover Malaysia photowalk and masterclass, 2024

  • Guest speaker and workshop, Universiti Sultan Azlan Shah (2024) UiTM College of Creative Photomedia (2023) and IACT College (2023)

  • Jury, Maybank MyTIGER Values Art Competition (2023) and Indah Water Konsortium Photography Contest (2024)

Featured by BASKL, Kosmo!, FirstClasse, Leica Fotografie International, LFI.Gallery and Sin Chew Daily.

Education

Master of Arts, Media and Information Warfare Studies
Universiti Teknologi MARA (UiTM), 2026